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Chris Seal is Professor of Food & Human Nutrition at Newcastle University where he leads the Food Quality and Health research group in the School of Agriculture, Food & Rural Development. He is Co-Director of the University’s Human Nutrition Research Centre. His research interests include how to encourage dietary change and to evaluate the effectiveness of changing diet. A particular focus is promoting the adoption of healthy diets based on increased consumption of wholegrain foods, fruits and vegetables. Chris has coordinated a number of intervention studies with volunteers to test the health benefits of eating these foods. His work is supported by the Food Standards Agency, Research Councils and industry. Chris sits on many national and international research advisory committees and is currently the Honorary Scientific Development Officer of the Nutrition Society and Supplements Editor of the British Journal of Nutrition.